Advertising For Change is a coalition of Atlanta advertising and marketing agencies committed to Diversity & Inclusion as a means for better business for our agencies, our clients and the city of Atlanta. We will attract, mentor and retain talent from all over the world, not only to cement Atlanta as the city for diverse advertising and marketing professionals, but to also set a new standard that crosses industry lines.
– Spence Kramer
CEO, J.Walter Thompson Atlanta
Our four agencies — JWT Atlanta, 22squared, Fitzgerald & Co. and Moxie — have come together with the goal of bringing diversity and more of our city’s culture into the advertising industry.
We work to support and educate young multicultural talent on a career in advertising, and we will provide them with the guidance, network and tools to set them up for success.
If we as marketers and advertisers want to truly represent our consumers, we need to lead the charge as a city in changing the face of our industry. In order to do that, we need to continue to strengthen our diversified perspective through educating, recruiting and retaining multicultural talent.
– Brandon Murphy
EVP and Chief Client Officer, 22squared
We’re proud to announce our first award recipient, Lisa Marie Rainford. The 2017 University of Georgia graduate constantly impressed with her work, and it ultimately led AFC’s decision to choose her as MVP. Each of our four founding agencies then extended an identical job offer to Lisa, and when she took the stage and chose Fitzgerald & Co.’s offer as junior strategist, the room roared with pride and support.
On August 10, 2017, AFC received the MAIP Agency of the Year Award—a standout recognition for our organization. It’s been a more successful first year than we could ever have imagined, and our journey to grow multicultural talent in the Atlanta advertising industry has only just begun. We’re excited to see where AFC will go in the coming years.
– Solange Claudio
Focused on engaging diverse creative talent, senior and executive-level creatives will have an opportunity to review portfolios from top students at colleges and universities in metro Atlanta. Attendees will also learn from senior thought-leaders in and outside of the industry on innovative best practices as it relates to hiring and retaining diverse creative talent.
AdCamp is a one-week program that introduces students in grades 10-12 to the many facets of advertising — strategic planning, the creative process, media management, account planning and more. During the week students receive lessons in teamwork, presentation skills, networking and interact with advertising professionals and college professors.